A sweet and playful identity created for a children's toy company.

Academic Project

Spring 2019 | 2 months

The goal of Ömsint™ is to inspire learning in every facet of life, learning shouldn’t stop at the classroom door or the play table.

ABOUT

WHO

Ömsint™ in Swedish means “thoughtful”. It is the product of Scandinavian ingenuity, design, and compassion for early childhood education, and mental development. Through everything we do we should remain thoughtful on the footprint we leave on the environment as well on the lives of others.

WHAT

Ömsint™ isn’t just your typical toy company, we put more emphasis on the usability of the product rather than the bells and whistles. We value longevity to maintain environmental sustainability.

WHY

We should always ask “what kind of world do we want to leave to our children?” Sustainable learning starts with Ömsint™.

TARGET AUDIENCE

Children ages 0 months-10 years.

BRAND ARCHETYPE: THE CREATOR

“A creator isn’t worried about the cost of production or making things at scale. Creators... strive to create a product you can’t live without.” (cr. cobizmag.com)

BRAND MODEL: KIDS CONCEPT

“Kid’s Concept was founded 2007 with a passion for creating products with the intent that ”children should be children”. To spread joy and encourage more play for all children.” (cr. kidsconcept.se)

LOGO TESTING

Final logo inspiration: The lotus flower emerges from murky waters perfectly clean and beautiful, so it is also a symbol for purity. This purity is reflected in our brands motivation to maintain a pure life.

PRINT AD'S

INSTAGRAM STORY & POSTS

Takeaways

Through this assignment I was able to create and execute the identity of an environmentally conscious brand.

If you made it this far, thank you!