Brand Identity Through Logo Design

MAIP Program Entry Project

Fall 2020 | 1 month

In order to become a MAIP 2021 fellow I was tasked with creating an identity for my artist of choice. For this assignment I chose singer and producer, Kirby.

ABOUT

WHO

Kirby is an artist and singer-songwriter from Southaven, Mississippi. An alumni of Berklee College of Music, Kirby sparked a career in songwriting by writing a song a day on YouTube for 275 days. She was signed to Roc Nation on Day 302.

Kirby is the pen behind hits like, “Die With You” by Beyoncé, “Only One” by Kanye West and Paul McCartney, “FourFiveSeconds” by Rihanna, Kanye West, and Paul McCartney, “Break Your Heart Right Back” by Ariana Grande, and many more to come. Kirby is a prime example that with faith, hard work, and preparation, anything is possible.

BRAND IDENTITY

Currently Kirby does not have a signiture logo, as she’s still new on the scene performing her own music.

HER INSPIRATION

In a 2020 interview Kirby stated:

"I literally want my music to feel like a plate on Sunday. It’s mac and cheese, and it’s lemon pound cake."

Kirby’s sound is groovy, and soulful. When listening to her one can feel as if they’re being taken back to Studio 54, or even the likes of Donna Summer.

LOGO EXPLORATION

PINTEREST BOARD INSPIRATION ANALYSIS

COLOR ANALYSIS

FONT SELECTION

Memoriam Pro Headline Pre Modification

LOGO EXPERIMENTATION

FINAL DESIGN &
LOGO VARIATIONS

The logo represents everything fundamental about Kirby. Fun, magical, and longingly groovy. The font has notes of femininity and boldness, with a hint of whimsical wonder. There’s a youthful confidence in the final look and feel of the logo. Everything Kirby embodies with her music.

The stars are symbolic of star power (of course) and the spiritual power of three.

The heart is connected to the soul, one cannot exist without the other.

APPLICATIONS

Print

Billboards

Albums

Social

Takeaways

It's not every chance I get to do branding for a musical artists I love. Through Kirby's personality I got to experiment with type, color, aesthetic.

If you made it this far, thank you!