The Proposal

ABOUT IKEA

IKEA is a European multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services.

BIG IDEAL

STRATEGY

Inspire recommendations among friends.

PERSONA

JEFFRY WELCH

“Home is where I’m surrounded by inspiring people and decor.”
AGE
OCCUPATION
STATUS
LOCATION
MONIKER
33
Fundraiser
Married
Boulder, CO
Creative

ADJECTIVES

Innovative, Empathetic, Futuristic, Minimalistic

FAVORITE BRANDS

BIO

Jeff does fundraising for non profits and activism in Tucson, AZ. He is an active member of the LGBTQ+ community and has been since he came out to his family as gay in 2001, whom has been supportive of him since. Knowing the impact of being surrounded by positive influences Jeff was ecstatic to welcome a child via surrogacy with his husband, Abe, in 2017. Jeff is always looking for ways to make his home a warm and inspiring place for his growing family and friends.

GOALS

  • Turn his home into the ultimate safe space.
  • Connect with other LGBTQ+ families to help mentor and exchange ideas.

NEEDS

  • A go to platform to share and make posts.
  • Receive ideas and inspiration directly.

PAIN POINTS/FRUSTRATIONS

  • Current social media platforms (Twitter, Facebook, Instagram) is too congested with content.
  • No go to site or platform specific to the LGBTQ+ community.
  • Has a hard time creating a space that accommodate people of all kinds.

USER STORY

“As an activist and a member of the LGBTQ+ community I know what it’s like to feel like an outcast. Because of this I would not want my child or anyone else’s to feel that way again.”

USER FLOW & VISUAL DESIGN

WIREFRAMES

If you made it this far, thank you!